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Bachelor of Business Administration Degree (IMM Graduate School)

Bachelor of Business Administration Degree (IMM Graduate School)

NewBridge College provides full-time comprehensive support for internationally-recognised degrees, qualifications, and professional learning programs. Read more

NewBridge College provides full-time comprehensive support for internationally-recognised degrees, qualifications, and professional learning programs. Read more

The IMM BBA Degree empowers students with graduate-level knowledge, specific skills and applied competence in the field of Marketing and Business Management to enable them to pursue practical and rewarding careers in the business marketing environment. Students will also gain an intermediate competence in marketing, business management and financial management.

  • A broad scope of management and marketing knowledge
  • Economics, financial management and general management principles
  • Business communication, marketing research and marketing activities
  • How to solve marketing problems in organisations
  • Marketing ethics and management values
  • How to create a strategic marketing plan
  • A broad understanding of business management
  • Evaluation methods to ensure good decision-making

Year 1

  • Marketing 1
  • Academic Literacy
  • Business Communication
  • Business Management 1
  • Business Statistics
  • Economic Principles
  • Financial Management 1

Year 2

  • Marketing 2
  • Brand Management
  • Business Management 2
  • Financial Management 2
  • Integrated Marketing Communications
  • Marketing Research: Theory

Year 3

  • Marketing 3
  • Business Management 3
  • Business Project
  • Financial Management 3
  • Global Marketing
  • Marketing Research: Project 3
  • Elective 1
  • Elective 2

Career Path

  • Brand Manager
  • Store Manager
  • Sales Manager
  • Brand Co-ordinator
  • Customer Service
  • Database Management
  • Digital Marketing
  • Direct Marketing
  • Events and Promotional Management
  • Market Research

NewBridge College Life

Join the Education Revolution
A vibrant campus
An active sport and social life
Fees structure
Join the Education Revolution
A vibrant campus
An active sport and social life
Fees structure

It’s Your Future. Take Charge of it Today.

At NewBridge College, we’ve combined our revolutionary approach to provide full-time comprehensive support for internationally-recognised degrees, qualifications, and professional learning programmes.

We have partnered with some of the most prestigious universities and institutions in the world, such as IMM Graduate School, ITHSA and the innovative learning platform edX.org to give you the best education in the world, right at your fingertips.

Apply Now

Accreditation

At NewBridge College, we’ve combined our revolutionary approach to provide full-time comprehensive support for internationally-recognised degrees, qualifications, and professional learning programmes.

We have partnered with some of the most prestigious universities and institutions in the world, such as IMM Graduate School, ITHSA and the innovative learning platform edX.org to give you the best education in the world, right at your fingertips.

Apply Now

Browse Our Full-Time Programmes

Browse Our Full-Time Programmes