Why a Bachelor of Business Administration Degree?
The IMM BBA Degree empowers students with graduate-level knowledge, specific skills and applied competence in the field of Marketing and Business Management to enable them to pursue practical and rewarding careers in the business marketing environment. Students will also gain an intermediate competence in marketing, business management and financial management.
What You’ll Learn
A broad scope of management and marketing knowledge
Economics, financial management and general management principles
Business communication, marketing research and marketing activities
How to solve marketing problems in organisations
Marketing ethics and management values
How to create a strategic marketing plan
A broad understanding of business management
Evaluation methods to ensure good decision-making
Events and Promotional Management
Why Study this Programme and Receive Support from NewBridge ?
NewBridge provides a revolutionary learning model, combining full-time lecture and tutorial support with carefully-chosen Short Learning Programmes (SLPs) and a unique Professional Development Programme (PDP). This course includes SLPs aimed at developing the way you think and preparing you for lifelong learning.
Our Professional Development Programme runs concurrently with your course, giving you a competitive edge by imparting crucial skills for navigating your academic career, the digital world, the workplace, your finances, and even your personal life.
About the IMM Graduate School
The Institute of Marketing Management Graduate School (IMM) has a 70-year history in marketing and business management in South Africa. IMM qualifications are highly-recognised and respected, and candidates holding these qualifications are sought-after in their respective fields.
Programme Content While Studying at NewBridge
6 Months PDP Content
- Academic Orientation
- Work Readiness
- Financial Literacy
- Personal Development
- Digital Citizenship
Year 1 Qualification Content
- Marketing 1
- Academic Literacy
- Business Communication
- Business Management 1
- Business Statistics
- Economic Principles
- Financial Management 1
Year 2 Qualification Content
- Marketing 2
- Brand Management
- Business Management 2
- Financial Management 2
- Integrated Marketing Communications
- Marketing Research: Theory
Year 3 Qualification Content
- Marketing 3
- Business Management 3
- Business Project
- Financial Management 3
- Global Marketing
- Marketing Research: Project 3
- Elective 1
- Elective 2
Bridging the Gap
At NewBridge, we focus on the often-neglected gaps – the transition from the classroom to the lecture theatre, and from the lecture theatre to the boardroom. Our unique and exclusive Professional Development Programme combines modules on the crucial life skills required to confidently navigate the world with relevant Short Learning Programmes from internationally-recognised universities and institutions to boost your skills in your chosen career path.
Your Competitive Edge
Professional Development Programme (PDP)
Our exclusive Professional Development Programme (PDP) equips every NewBridge student with the skills and insights required to create an accomplished career in the field. Our PDP includes modules on Academic Orientation, Work Readiness, Financial Literacy, Personal Development and Digital Citizenship, giving students the tools to make the most of their educational journey and to follow a prosperous career and life path after they graduate.
Short Learning Programmes (SLP)
Forming part of your PDP, Short Learning Programmes (SLPs) are short courses offered through a variety of internationally-recognised institutions. Each course at NewBridge is accompanied by a custom set of SLPs which have been chosen for their direct benefit to your study path.
To augment your IMM BBA Degree, you will take part in the following SLPs:
- Learning How to Learn: Powerful mental tools to help you master tough subjects (McMaster University and University of California)
- Understanding Memory: Explaining the psychology of memory through movies (Wesleyan University)
- Mindshift: Break through obstacles to learning and discover your hidden potential (McMaster University)
- Design Thinking for Innovation (University of Virginia)
The skills you learn in these short courses will be integrated into your academic career and beyond, empowering you to develop the mindset and capabilities to embark on a journey of lifelong learning.
A Unique Approach to Tertiary Education
The NewBridge education model is a new approach to education, an evolution in the progress towards a dynamic, comprehensive learning experience. Our teaching methods embrace a wide variety of learning methodologies, including face-to-face learning, workshops, online engagement, blended learning, tutorials, presentations and peer-to-peer collaboration. Our campus is fully digitally-enabled, allowing you to immerse yourself in new and innovative technologies, giving you every advantage possible. Our approach ensures that you are prepared to not only launch your career, but to successfully embrace a lifetime of opportunities.
Your fees include full-time lecture and tutorial support for your chosen academic programme, our exclusive PDP syllabus, relevant SLPs, use of all campus amenities, and all sport and social activities. You are responsible for paying fees to NewBridge as well as to the external examining bodies for your particular programme.
We have made various payment options available for your convenience. Upon registration, you will be able to select the payment option that works best for you. To view our 2019 fees structure, please click the button below.