Why a Brand Design and Digital Advertising Programme?
This career-focused programme will equip you with the skills to create brand, retail, digital and customer experiences that will change the face of advertising in the future. The programme is strongly-aligned to the needs of the industry and sees you building a strong, industry-recognised portfolio of work which evolves over time, allowing you to showcase your abilities and gain a competitive advantage in the field.
The broad scope of disciplines studied include design, copywriting, and web and app development, giving you a well-rounded skillset from which to become a highly-effective and sought-after content creator.
What You’ll Learn
Graphic and web design
Creative writing and copywriting
Web and applications development
Artificial intelligence and virtual reality design
Google AdWords and Analytics
Digital marketing strategy
UX, retail and ecommerce design
Social Media Manager
Digital Advertising Manager
Digital Media Planner
Digital Content Strategist
Digital Marketing Strategist
Why Study this Programme and Receive Support from NewBridge?
NewBridge has taken studying brand design and digital advertising to the next level, creating a programme that will give you a combination of certifications that will give you a competitive advantage in the digital advertising industry.
Our revolutionary learning model combines full-time lecture and tutorial support with carefully-chosen Short Learning Programmes (SLPs) and a unique Professional Development Programme (PDP). This course includes SLPs aimed at developing the way you think and preparing you for lifelong learning.
Our Professional Development Programme runs concurrently with your course, giving you a competitive edge by imparting crucial skills for navigating your academic career, the digital world, the workplace, your finances, and even your personal life.
Programme Content While Studying at NewBridge
6 Months PDP Content
- Academic Orientation
- Work Readiness
- Financial Literacy
- Personal Development
- Digital Citizenship
Year 1 Qualification Content
- Graphic Design
- Creative Writing
- Web and Applications Development
- Brand Utility
- Web Design
- Custom and Personal Experience Design
Year 2 Qualification Content
- UX Design
- Advertising Copy
- Data Analysis
- eCommerce and Retail Design
- Artificial Intelligence and Virtual Reality
- AI and VR Design
- Writing for Digital
- Web and Applications Development
Throughout the programme, students will expand their skillset by completing the following crucial industry-recognised courses:
Google AdWord Fundamentals
Google Analytics for Beginners
Advanced Google Analytics
Digital Marketing Strategy
Bridging the Gap
At NewBridge, we focus on the often-neglected gaps – the transition from the classroom to the lecture theatre, and from the lecture theatre to the boardroom. Our unique and exclusive Professional Development Programme combines modules on the crucial life skills required to confidently navigate the world with relevant Short Learning Programmes from internationally-recognised universities and institutions to boost your skills in your chosen career path.
Your Competitive Edge
Professional Development Programme (PDP)
Our exclusive Professional Development Programme (PDP) equips every NewBridge student with the skills and insights required to create an accomplished career in the field. Our PDP includes modules on Academic Orientation, Work Readiness, Financial Literacy, Personal Development and Digital Citizenship, giving students the tools to make the most of their educational journey and to follow a prosperous career and life path after they graduate.
Short Learning Programmes (SLP)
Forming part of your PDP, Short Learning Programmes (SLPs) are short courses offered through a variety of internationally-recognised institutions. Each course at NewBridge is accompanied by a custom set of SLPs which have been chosen for their direct benefit to your study path.
To augment your Brand Design and Digital Advertising Programme, you will take part in some of the following SLPs:
- Learning How to Learn: Powerful mental tools to help you master tough subjects (McMaster University and University of California)
- Understanding Memory: Explaining the psychology of memory through movies (Wesleyan University)
- Mindshift: Break through obstacles to learning and discover your hidden potential (McMaster University)
- Design Thinking for Innovation (University of Virginia)
The skills you learn in these short courses will be integrated into your academic career and beyond, empowering you to develop the mindset and capabilities to embark on a journey of lifelong learning.
A Unique Approach to Tertiary Education
The NewBridge education model is a new approach to education, an evolution in the progress towards a dynamic, comprehensive learning experience. Our teaching methods embrace a wide variety of learning methodologies, including face-to-face learning, workshops, online engagement, blended learning, tutorials, presentations and peer-to-peer collaboration. Our campus is fully digitally-enabled, allowing you to immerse yourself in new and innovative technologies, giving you every advantage possible. Our approach ensures that you are prepared to not only launch your career, but to successfully embrace a lifetime of opportunities.
Your fees include full-time lecture and tutorial support for your chosen academic programme, our exclusive PDP syllabus, relevant SLPs, use of all campus amenities, and all sport and social activities. You are responsible for paying fees to NewBridge as well as to the external examining bodies for your particular programme.
We have made various payment options available for your convenience. Upon registration, you will be able to select the payment option that works best for you. To view our 2019 fees structure, please click the button below.