The dynamic communications and marketing industry is one of the fastest growing in the world today. In this programme, you will learn the essential skills necessary to launch a career in the communications, public relations and marketing industry through an innovative curriculum. This programme integrates SETA-aligned outcomes with global specialisations and certifications attained through some of the world’s largest learning platforms, culminating in an industry relevant portfolio, ensuring you are prepared to operate within the media and corporate environments and are well placed for further study.

With an emphasis on critical thinking and creativity, this programme aims to produce innovative students who can effectively evolve communication in a changing world.

At NewBridge College, you will attend full-time lectures in support of this professional learning programme, and your programme will include the NewBridge College exclusive Professional Development Programme, giving you the tools to adapt and thrive in our ever-changing working world. Each programme is also accompanied by relevant Short Learning Programmes, offered through the innovative learning platform edx.org, boosting your CV and ensuring that you remain relevant in the workplace.

What You Will Learn

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  1. A good understanding of marketing communications
  2. Comprehensive PR abilities and skills
  3. Personal branding
  4. Public speaking
  5. Social media marketing
  6. Corporate communication strategies
  7. An introduction to journalism skills
  8. Copywriting and content development

Career Path

  • Public Relations
  • Advertising Account Executive
  • Copywriting
  • Journalism
  • Programme Research
  • Direct Marketing
  • Writing
  • Content Development
  • Blogging

Entrance Criteria

The NewBridge College admission criterion is a National Senior Certificate or equivalent. The applicant must be able to demonstrate proficiency in both English and Numeracy.

NewBridge College may apply alternative criteria in cases where the applicant does not meet the requirements for admission stated above in order to demonstrate readiness.

Professional Development Programme

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Our exclusive Professional Development Programme runs concurrently with your professional learning programme, teaching you crucial academic skills, workplace skills, financial literacy, personal skills and digital citizenship, and
giving you an advantage for life.

Programme Content

NewBridge College provides full-time lecture and tutorial support towards this Communications Management Programme. Similarly, NewBridge College offers support for the short learning programmes offered on the online learning platforms detailed above.

Our full-time campus, situated in Musgrave, Durban, ensures that students who enrol with us will enjoy a full student life that includes lectures, personal development, and an exciting sport and social programme while they study towards this professional learning programme.

For further information on this accreditation, click here