Why a Higher Certificate in Marketing?

The IMM Higher Certificate in Marketing is the ideal qualification which provides students with broad, industry-oriented elementary knowledge of marketing and business concepts. It further provides students with a sound platform to improve their skills in the business field, allowing them access into degree studies.

What You’ll Learn

A broad scope of management knowledge

An understanding of academic writing, numeracy and communications

Elementary methods in marketing activities

Understanding of theories applied in the field of marketing and business management

Foundational marketing information, in view of ethical behaviour

Elementary understanding of digital marketing activities

Elementary understanding of sales and sales management

Career Path

Store Manager

Sales Consultant

Brand Assistant

Customer Service

Direct Marketing

Events and Promotional Management

Why Study this Programme and Receive Support from NewBridge?

NewBridge provides a revolutionary learning model, combining full-time lecture and tutorial support with carefully chosen Short Learning Programmes (SLPs) and a unique Professional Development Programme (PDP). This course includes SLPs aimed at preparing you to excel in the field and giving you the tools you need for a successful career in Marketing.

Our Professional Development Programme runs concurrently with your course, giving you a competitive edge by imparting crucial skills for navigating your academic career, the digital world, the workplace, your finances, and even your personal life.

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About The IMM Graduate School

The Institute of Marketing Management Graduate School (IMM) has a 70-year history in marketing and business management in South Africa. IMM qualifications are highly-recognised and respected, and candidates holding these qualifications are sought-after in their respective fields.

Programme Content While Studying at NewBridge

6 Months PDP Content

  • Academic Orientation
  • Work Readiness
  • Financial Literacy
  • Personal Development
  • Digital Citizenship

Year 1 Qualification Content

  • Fundamentals of Marketing
  • Academic Literacy
  • Fundamentals of Business Communication
  • Fundamentals of Business Management
  • Fundamentals of Business Numeracy
  • Fundamentals of Digital Marketing
  • Fundamentals of Sales Management

Bridging the Gap

At NewBridge, we focus on the often-neglected gaps – the transition from the classroom to the lecture theatre, and from the lecture theatre to the boardroom. Our unique and exclusive Professional Development Programme combines modules on the crucial life skills required to confidently navigate the world with relevant Short Learning Programmes from internationally-recognised universities and institutions to boost your skills in your chosen career path.

Your Competitive Edge

Professional Development Programme (PDP)

Our exclusive Professional Development Programme (PDP) equips every NewBridge student with the skills and insights required to create an accomplished career in the field. Our PDP includes modules on Academic Orientation, Work Readiness, Financial Literacy, Personal Development and Digital Citizenship, giving students the tools to make the most of their educational journey and to follow a prosperous career and life path after they graduate.

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Short Learning Programmes (SLP)

Forming part of your PDP, Short Learning Programmes (SLPs) are short courses offered through a variety of internationally-recognised institutions. Each course at NewBridge is accompanied by a custom set of SLPs which have been chosen for their direct benefit to your study path.

To augment your IMM Higher Certificate, you will take part in some of the following SLPs:

  • Learning How to Learn: Powerful mental tools to help you master tough subjects (McMaster University and University of California)
  • Understanding Memory: Explaining the psychology of memory through movies (Wesleyan University)
  • Mindshift: Break through obstacles to learning and discover your hidden potential (McMaster University)
  • Design Thinking for Innovation (University of Virginia)

The skills you learn in these short courses will be integrated into your academic career and beyond, empowering you to develop the mindset and capabilities to embark on a journey of lifelong learning.

A Unique Approach to Tertiary Education

The NewBridge education model is a new approach to education, an evolution in the progress towards a dynamic, comprehensive learning experience. Our teaching methods embrace a wide variety of learning methodologies, including face-to-face learning, workshops, online engagement, blended learning, tutorials, presentations and peer-to-peer collaboration. Our campus is fully digitally-enabled, allowing you to immerse yourself in new and innovative technologies, giving you every advantage possible. Our approach ensures that you are prepared to not only launch your career, but to successfully embrace a lifetime of opportunities.

Fee Structure

Your fees include full-time lecture and tutorial support for your chosen academic programme, our exclusive PDP syllabus, relevant SLPs, use of all campus amenities, and all sport and social activities. You are responsible for paying fees to NewBridge as well as to the external examining bodies for your particular programme.

We have made various payment options available for your convenience. Upon registration, you will be able to select the payment option that works best for you. To view our 2019 fees structure, please click the button below.

Click Here To View Our Fees

Browse Our Programmes

Take charge of your future today with a bursary from NewBridge! Click here to apply for a bursary for one of our programmes.

Please Note: As an independent learning platform and environment, NewBridge does not offer, provide or confer qualifications. NewBridge provides support and facilitation towards registered and accredited qualifications from registered local education institutions, such as IMM Graduate School and Physical IQ as well as Short Learning Programmes from international institutions, such as CTH. The registered local higher and further education institutions remain responsible for registering students, assessing students’ performance and providing and delivering the curriculum. Furthermore, as an independent learning platform and environment NewBridge curates Short Learning Programmes and non-higher education certifications towards industry and career-aligned programmes and portfolios. Click here for more information.

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