Prepare for a successful future by enrolling for an IMM Graduate School (IMM) Higher Certificate (HC) in Marketing. This is the ideal qualification to provide you with a broad, industry-oriented elementary knowledge of marketing and business concepts. This certificate will further provide you with a sound platform to improve your skills in the business field, and to allow you access to degree studies.

At NewBridge College, you will attend full-time lectures in support of your IMM Higher Certificate in Marketing, and your qualification will include the NewBridge College exclusive Professional Development Programme, giving you the tools to adapt and thrive in our ever-changing working world. Each programme is also accompanied by relevant Short Learning Programmes, offered through the innovative learning platform edx.org, boosting your CV and ensuring that you remain relevant in the workplace.

What You Will Learn
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  1. A broad scope of management knowledge
  2. An understanding of academic writing, numeracy and communications
  3. Elementary methods in marketing activities
  4. Understanding of theories applied in the field of marketing and business management
  5. Foundational marketing information, in view of ethical behaviour
  6. Elementary understanding of digital marketing activities
  7. Elementary understanding of sales and sales management
Career Path
Higher Certificate In Marketing
  • Store Management
  • Sales Consulting
  • Brand Assistance
  • Customer Service
  • Direct Marketing
  • Events and Promotional Management
IMM Entrance Criteria
Higher Certificate In Marketing Admission criteria for an IMM Higher Certificate in Marketing are;

• National Senior Certificate (NSC) with a Higher Certificate pass.
Professional Development Programme
Higher Certificate In Marketing Our exclusive Professional Development Programme runs concurrently with your IMM Higher Certificate in Marketing, teaching you crucial academic skills, workplace skills, financial literacy, personal skills and digital citizenship, and giving you an advantage for life.
Programme Content

This IMM Higher Certificate in Marketing is registered and accredited in the South African regulatory system by the Department of Higher Education and the Council on Higher Education respectively. This certificate is offered by IMM Graduate School as a distance certificate. The IMM is responsible for registration, assessment, providing and delivering the curriculum, and certification of the qualification.

NewBridge College offers full-time lecture and tutorial support towards this IMM qualification. Similarly, NewBridge College offers support for the Short Learning Programmes offered on edx.org that are detailed above. Our full-time campus, situated in Musgrave, Durban, ensures that students who enrol with us will enjoy a full student life that includes lectures, personal development, and an exciting sport and social programme while they study towards this internationally-recognised IMM Graduate School certificate.

For further information on this accreditation, click here