Why a Public Relations and Event Management Programme?
Public Relations and Event Management work hand-in-hand to effectively help businesses succeed. This career-focused programme allows you to build an industry-recognised portfolio of work, creating a document that evolves over time.
Through our unique learning model, this course will encourage critical thinking and ownership of learning, and will showcase your practical abilities, giving you a distinct competitive advantage. Coupled with a range of Short Learning Programmes from international universities, this will prepare you for an industry which demands evidence of applied knowledge, practical expertise and excellent communication skills across a variety of platforms.
What You’ll Learn
A good understanding of marketing communications
Comprehensive PR abilities and skills
Social media marketing
Corporate communication strategies
An introduction to journalism skills
Copywriting and content development
Advertising Account Executive
Presentation/pitch to client
Why Study this Programme and Receive Support from NewBridge?
NewBridge provides a revolutionary learning model, combining full-time lecture and tutorial support with carefully-chosen Short Learning Programmes (SLPs) and a unique Professional Development Programme (PDP). This course includes SLPs aimed at preparing you to excel the field and giving you the tools you need for a successful career in Public Relations and Event Management.
Our Professional Development Programme runs concurrently with your course, giving you a competitive edge by imparting crucial skills for navigating your academic career, the digital world, the workplace, your finances, and even your personal life.
Programme Content While Studying at NewBridge
6 Months PDP Content
- Academic Orientation
- Work Readiness
- Financial Literacy
- Personal Development
- Digital Citizenship
Year 1 Qualification Content
- Marketing and Advertising
- Project and Risk Management
- Media Relations
- Business Ethics
- Information Processing
- Content Strategy in Social Media
Bridging the Gap
At NewBridge, we focus on the often-neglected gaps – the transition from the classroom to the lecture theatre, and from the lecture theatre to the boardroom. Our unique and exclusive Professional Development Programme combines modules on the crucial life skills required to confidently navigate the world with relevant Short Learning Programmes from internationally-recognised universities and institutions to boost your skills in your chosen career path.
Your Competitive Edge
Professional Development Programme (PDP)
Our exclusive Professional Development Programme (PDP) equips every NewBridge student with the skills and insights required to create an accomplished career in the field. Our PDP includes modules on Academic Orientation, Work Readiness, Financial Literacy, Personal Development and Digital Citizenship, giving students the tools to make the most of their educational journey and to follow a prosperous career and life path after they graduate.
Short Learning Programmes (SLP)
Forming part of your PDP, Short Learning Programmes (SLPs) are short courses offered through a variety of internationally-recognised institutions. Each course at NewBridge is accompanied by a custom set of SLPs which have been chosen for their direct benefit to your study path.
To augment your Public Relations and Event Management Programme, you will take part in the following SLPs:
- Integrated Marketing Communications (IE Business School)
- Introduction to Public Relations (University of Singapore)
- Dynamic Public Speaking (University of Washington)
- Introduction to Personal Branding (University of Virginia)
- Social Media Marketing (Northwestern University)
- Become a Journalist (Michigan State University)
- Corporate Communication Strategies for Business Success (Udemy)
The skills you learn in these short courses will be integrated into your academic career and beyond, empowering you to develop the mindset and capabilities to embark on a journey of lifelong learning.
A Unique Approach to Tertiary Education
The NewBridge education model is a new approach to education, an evolution in the progress towards a dynamic, comprehensive learning experience. Our teaching methods embrace a wide variety of learning methodologies, including face-to-face learning, workshops, online engagement, blended learning, tutorials, presentations and peer-to-peer collaboration. Our campus is fully digitally-enabled, allowing you to immerse yourself in new and innovative technologies, giving you every advantage possible. Our approach ensures that you are prepared to not only launch your career, but to successfully embrace a lifetime of opportunities.
Your fees include full-time lecture and tutorial support for your chosen academic programme, our exclusive PDP syllabus, relevant SLPs, use of all campus amenities, and all sport and social activities. You are responsible for paying fees to NewBridge as well as to the external examining bodies for your particular programme.
We have made various payment options available for your convenience. Upon registration, you will be able to select the payment option that works best for you. To view our 2019 fees structure, please click the button below.