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In this part-time business and management programme, you will gain an understanding of how the digital economy works, developing the critical insights needed to succeed in e-commerce and digital and social media marketing. This is the ideal programme for marketing professionals, analysts, entrepreneurs, small business owners, investors and consumers who are looking to boost their skills and get the edge in their field.

• How to leverage new models in business and e-commerce to increase profitability
• Successful Social media and digital marketing techniques
• Real-world application of digital marketing and e-commerce methods
• How to market yourself and your products more effectively and efficiently

Module 1: BEHAVIORAL FOUNDATIONS

  • Overall Introduction to the Course
  • Online-Offline Overview
  • New Business Models of the Digital Economy: Principles and Examples
  • Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You)

Module 2: NEW FORMS OF INTERACTION

  • Frictions and Commerce
  • Variety and the Digital Economy
  • Online-Offline Interaction and the Omni Channel World
  • Reputation and Reviews
  • Networks

Module 3: TOOLS AND PRINCIPLES

  • Introduction to Digital Marketing Assets
  • Digital Marketing Tools and Tactics: A Taxonomy
  • Online Advertising: Approaches and Principles
  • Earned and Integrated Media
  • Mobile Engagement

Module 4: NEW MEDIA PLATFORMS

  • Networks Effects
  • Social Advertising and Social Targeting
  • Viral Product Features and Viral Content
  • Organic Celebrity, Persuasion, and Sentiment
  • Online Community and Models of Influence

The NewBridge independent learning platform and model is a new and innovative approach to education, an evolution in the progress towards a dynamic, comprehensive learning experience. We facilitate qualifications and programmes from institutions both locally and internationally.  Our facilitation embraces a wide variety of learning methodologies, including face-to-face learning, workshops, online engagement, blended learning, tutorials, presentations and peer-to-peer collaboration. Our campus is fully digitally-enabled, allowing you to immerse yourself in new and innovative technologies, giving you every advantage possible. Our approach ensures that you are able to effectively utilise the new skills you acquire and thrive within your career.

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Please note: As an independent learning platform and environment, NewBridge does not offer, provide or confer qualifications. NewBridge provides support and facilitation towards distance qualifications from Institutions both locally and internationally.

These institutions remain responsible for registering students, assessing students’ performance and providing and delivering the curriculum. Furthermore, as an independent learning platform and environment NewBridge curates, supports and facilitates content, short learning programmes, online programmes and non-higher education certifications towards industry and career-aligned programmes and portfolios.

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